Nelson Consulting, Inc. - How We Sell Small Market

Historically, Nelson Consultings' Nautilus Methodology and Confidential Auction has produced high success rates in closing small business transactions. When multiple buyers compete to acquire your company, the probability of maximizing the selling price and terms are greatly increased. Additionally, our Nautilus Methodology produces the most compatible buyer. Competing buyers are unaware they are involuntary participants in a Confidential Auction until the final stages of negotiations. Our clients credit Nautilus Methodology and the Confidential Auction for meeting or surpassing their expectations. Nelson Consulting and our affiliates facilitate the twelve-step Nautilus Methodology process.

Nautilus Methodology

1. Secure a Free Business Valuation from Nelson Consulting - We access comparable sales of completed transactions for companies that are very similar to yours and apply generally accepted accounting valuation principals to arrive at a fair market valuation, establishing a high and low suggested selling price for your business. Historically, we met or exceeded suggested selling price in the Free Business Valuation.
2. Customize Seller Search for Buyers, Perform R&D & Match to Potential Buyers - We match your custom selling parameters to our proprietary global database of 12 million possible buyers; which include strategic, financial, capital groups, private equity firms, active M&A professionals and large individual investors.
3. Promotion Stage One - Direct Solicitation of Potential Buyers - We list your company on multiple Web sites, E-mail known buyers, direct mail, feature your company on our Web site and feature your company in our monthly marketing distributions. Typically, your company name is not revealed during stage one.
4. Promotion Stage Two - Secure NDA, qualify Buyers, send Executive Summary - Following receipt of a signed confidentiality agreement from potential buyers, we email or fax a Blind Executive Summary that provides an overview of your company and financial summary. Typically, your company name is not revealed during stage two of the promotion. Prospective buyers are financially qualified before moving into stage three.
5. Promotion Stage Three - Qualify Buyers, send Book to Qualified Buyers - Following a thorough evaluation and prioritization of top prospective buyers with you, the Book is sent to those selected. The Book identifies your company by name, provides full disclosure, comprehensive company data, and detailed financial information.
6. Qualify Buyers, Conference Calls, Site Visits, Presentations - Working only with the top qualified buyers in a predetermined sequence, Nelson Consulting arranges conference calls and meeting(s) between seller and buyer(s). We assist you in presenting your business case in a clear, concise and compelling style.
7. Facilitate Receipt of Buyer Letter Of Intent & Analyze with Seller's Legal Counsel & CPA - Nelson Consulting presses the buyers to present their letters of intent (LOI) in an expeditious manner. Suggesting that other buyers are in the process of presenting their LOI stimulates timely actions.
8. Seller Selects Preferred Buyers to Compete in a Confidential Auction - Nelson Consulting, your legal counsel, you CPA and seller evaluate and rank prospective buyers according to criteria established by the seller. This selection establishes the negotiating strategy and sequence that follows.
9. Facilitate Confidential Auction, Concurrent Negotiations with Multiple Preferred Buyers - Nelson Consulting's goal is to receive multiple formal offers from qualified buyers within a compressed time frame, setting up a Confidential Auction. When buyers realize they are involuntary participating in a Confidential Auction they move rapidly to present their best price and terms.
10. Negotiate LOI Refinements, Optimizing Buyer Offers - Typically, the Confidential Auction process imposes pressure on the buyer to improve their LOI price and terms, resulting in a best and final offer - greatly improving the original LOI. Nelson Consulting facilitates this negotiation process, in close concert with the seller.
11. Facilitate Seller Compliance with Buyer(s) Due Diligence Requirements - Sellers require due diligence be completed prior to closing the transaction. Sellers should realize this step is often used by a buyer to improve the buyers position, price and terms. Nelson Consulting guides the seller through a potentially contentious due diligence and final negotiation process.
12. Seller Selects Preferred Buyer, Negotiates Agreements & Closes the Transaction - Our objective is to position the seller to select their buyer of choice from a pool of high-quality suitors. Nelson Consultings' Nautilus Methodology and Confidential Auction generally produces the most compatible buyer. Seller's attorney and CPA are active participants in this process. Our clients meet or exceed their expressed goals most of the time.